NEW DAWN FADES
music + culture + random odd stuff from the mind of a fortysomething
1.2.06
Lips That Would Kiss
It's a little thing, I know, but I got enormous pleasure from this story in today's MediaGuardian despatch:
Complaints that gay men kissing during family television viewing times was unacceptable have been rejected by the advertising watchdog.
The Advertising Standards Authority made the ruling after 89 viewers complained about a TV advert for Dolce & Gabbana watches.
The ad showed people in cafés and bars each wearing two watches on their wrists, with the final scene featuring two men briefly kissing on the lips after the first gave one of his D&G watches to another after he fixed his car.
The advert was shown during The X Factor on ITV1 on Saturday nights and drew a flood of complaints, with 70 viewers objecting to a kiss between two men being shown when children were likely to be watching.
The ad was also shown during the early evening on other channels including ITV2, UK History, UKTV Documentary and Hallmark.
A further 19 viewers said an advert showing two men kissing was unacceptable at any time. The Broadcast Advertising Clearance Centre, which clears adverts for broadcast, approved the ad so long as it was not shown around programmes aimed specifically at children.
"The scene was relatively mild and did not justify any further restriction," the BACC said.
The ASA said the scene was "not inappropriate at times of general, family viewing".
"We did not consider that a kiss between two men automatically made an ad unacceptable for broadcast or that the kiss was in itself grounds for imposing a stricter timing restriction."
The watchdog ruled the advert did not breach the codes for offence, scheduling restrictions and treatments unsuitable for children.
Personally, I'm just as offended by the grisly, tawdry 'entertainment' of the X-Factor itself and by the shamelessly naff products that emanate from the studios of Messrs. D & G., fouling our high streets with their ghastly logo-laden designer wear for the challenged of taste.
And besides what a great excuse to publish the above picture.
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Three cheers for the Advertising Standards Authority